Go Fundraising in 2024

'Innovation is our only route for success'

The past twelve months haven't been easy for most, soaring food costs, a growing energy crisis combined with an increasing inflation rate leading to yet another cost of living crisis in the UK. With a general election imminent, the rate of those who desperately need further help financially will continue to spiral out of control. Away from the country's volatile economic situation, continuing social unrest has also swept the country. Perhaps not every issue we currently face can be resolved overnight or even within the next 365 days. However, for every crisis or nationwide problem we may face, there is always a solution! One thing for certain though, the need for Fundraising will increase! 

Our fundraising efforts here over the last year at Go Fundraising, have seen us contribute and help a vast amount of various causes and charities. From helping to rehouse those in sport who need a new shelter to call home, to being able to open the doors at the privileged Hurlingham Club in the benefit of helping local children play more sport, to finally making someone's last wish come true. Go Fundraising were able to accomplish all of the above, with these just a minute example of how your ever present auction generosity has made such an incredible difference. 

This isn't the beginning of the end of our fundraising mission, as we know charities and organisations are constantly inundated with further requests for help. Our continuous aim of providing fundraising support and crucially a platform to reach their donation targets will be ever present in our efforts across 2024. 

Fundamentally our commitment and overall goal to fundraising won't change, however how can we enhance our fundraising capabilities further ?   

'Inspiration (noun)

A person or thing that is the reason why somebody creates or does something.'

By using Fundraising, it can open many doors. It creates opportunities and chances to the less fortunate and provides economic and emotional support in the areas it's needed. Something that won't change this year will be our continued drive to push the need for Fundraising. 

A Silent Auction is a superb way of creating a fun, competitive and engaging form of fundraising at any event. However one aspect that we're looking to build upon this year is, if you want to host a Silent Auction, you don't necessarily need a physical event to do so. The power of the worldwide web and its endless amount of network streams, can only simply enhance the ability and crucially the potential amount of bidders your Silent Auction could reach. Your wildest donation goals and targets could be reached through people not just sitting in a big hotel gala room but in the comfort of their very own living rooms. 

Online QR Code Silent Auctions are not new by any means, but perhaps a debate could be raised that they are either undervalued or even misunderstood to some event organisers. 

Our continued drive to push the use of technology to our new and existing charity partners, is one of our aims to make sure that they are fully aware of how online Silent Auctions can be a perfectly capable tool for attracting new donors and crucially reaching donation targets faster.

Last year saw us become the official Fundraising partner to the Giorgio Armani Tennis Classic at the Hurlingham Club. This new partnership, will also continue during the 2024 edition of this immaculately organised pre -Wimbledon Tennis Tournament. With ambitions of not just raising our donation target once again, but also a fundraising collaboration with the existing fellow sponsorship partners. By promoting this initiative amongst sponsors for them to donate exclusive auction items, we believe this will be beneficial not just for the individuals bidding in the auction but also a collective effort from the sponsors perspective in helping support the Hurlingham Foundation. Further implementing the message on why we are hosting a silent auction and crucially where the raised funds end up. 

From day one in our Fundraising mission, it has been detrimental to know how impactful our Silent Auction Fundraising is. This of course won't change now it's 2024. However this year we will make a more strenuous effort in building new relationships within the Environmental charitable sector. We will venture and look into new areas where charity is needed the most, not just domestically but across the planet, where we feel that our Fundraising capabilities can benefit the most.

2024 and beyond - Future Proofing with Fundraising (Case Study)

One potential new form of fundraising that could become more prominent not just in the year ahead, but in the next decade, could be the use of Fundraising in the Gaming industry. Of course this is world's apart from the traditional physical event fundraising we conduct throughout the year. However we are carefully keeping our finger on the pulse and asking how we can incorporate a gaming element within our Silent Auctions. A recent study (The 2022 Donor Pulse Spring Report) showed that 36% of potential millennial and Gen Z donors said they would give more if it were easier to donate. By using gaming, this could be the answer and way into the Fundraising world.

How could you fundraise with Gaming ? - (The Trussell Trust, 2023 https://www.trusselltrust.org/get-involved/fundraise/fundraising-ideas/gaming-for-charity/ )

Livestream gaming marathon

"Already popular thanks to well-known events like GameBlast, a gaming marathon is the most common game-related fundraising activity. What is a gaming marathon? It’s a commitment to play for a continual period of time, whether on your own or as part of a team. You could join one of the established events or organise your own. It’s a really great way to get your workplace, group or organisation involved in a fundraising event, and can be a great way for different parts of your organisation to connect. Everyone feels like part of one big team pursuing a common cause, in a really fun way. " 

With much to consider and many opportunities for our growing expert team of Fundraising managers to be a part of, we would love to thank all of those who have already been a part of our Fundraising journey, our quest for creating possibilities through generosity continues!